Let’s think it through, and see how to get through a recession; these four down to earth options might just be the knag you need to lift you out of the present situation we find ourselves in.
1 -- Keeping your wits about you and the will to win while most others around you were losing theirs ...
2 -- Having the intellectual agility to quickly modify, re-package, re-title, re-invent, and re-articulate what you were offering to harmonize with the dominant desires, fears, and beliefs of the times ...
3 -- Redirecting your efforts at better, more likely buyers (as in those least and last effected by the recession).
4 -- Knuckling down and working, maybe a little bit harder -- certainly more diligently -- to optimize the value of every lead and every customer you could get your hands on...
Today, that means leaving no stone unturned to develop and fortify yourselling abilities in every media available to you...
